MELVILLE, N.Y.--(BUSINESS WIRE)--May 3, 2000--Greenstone Roberts Advertising, Inc. (NASDAQ: GGRI) has been awarded the Floss.com account, and will be providing a total marketing communications program including strategic services, web development, e-management, public relations, and advertising. 

Floss.com is a leading New York based eDental Internet site, focusing on comprehensive and up-to-the-minute dental health information, as well as providing access to products and services. Consumer dental hygiene products can be currently purchased from the site and this will be quickly joined by a B2B equivalent. 

"Greenstone Roberts is going to be playing an integral part in ensuring Floss.com achieve the ambitious goals we have set for the next development phase of the site," said Peter Vastardis, CEO of Floss.com. 

"We are delighted that Floss.com has chosen our agency to partner with them as they prepare to strengthen their e-commerce potential and become the leading eDental site offering B2C and B2B," said Ronald Greenstone, CEO of Greenstone Roberts. 

Floss.com will be presenting at the Long Island Capital Forum 2000 on June 8th. 

Greenstone Roberts Advertising, Inc. provides a broad range of clients with traditional advertising services, as well as specialized marketing communications that include public relations, market research, sales promotion, direct mail, web design and package design. A 20-plus-year member of the American Association of Advertising Agencies, the company is headquartered in Melville, New York.